About GridStrat
GridStrat is a Calgary-based growth strategy and AI visibility firm that helps founder-led B2B technology companies improve growth decisions and AI-era discoverability. GridStrat combines senior advisory, GridStrat Clarity intelligence, governed facts, content/source correction, and monthly measurement to help companies become more accurately understood by buyers and AI systems.
Why GridStrat exists
Buyers now ask AI systems to shortlist, compare, and explain vendors before a sales conversation ever happens. Most companies have no idea what those systems say about them — and no operating system for correcting it. The tools that exist mostly count mentions; the agencies that exist mostly produce volume. Neither connects AI/search representation to the business strategy underneath it.
GridStrat was built to close that gap: senior growth strategy, governed facts, structured intelligence, and monthly execution in one operating loop.
What GridStrat does
GridStrat diagnoses and corrects how AI systems understand, cite, and recommend companies. The work spans AI visibility diagnostics, an ongoing managed optimization service, senior growth strategy consulting, governed AI-aware content operations, and the GridStrat Clarity intelligence platform that powers all of it.
Who GridStrat serves
GridStrat primarily serves founder-led B2B SaaS, growth-stage technology, and tech-enabled services companies across Canada and the United States. GridStrat also supports agencies, consultancies, and fractional executives through partner services, and runs selected Western Canada clinic pilots.
Methodology, in public
GridStrat's methodology is public because it's one of the firm's main differentiators. Governed facts define what should be true and provable everywhere a company appears. Publish-measure-iterate turns those facts into monthly measured improvement. And GridStrat holds itself to the same standard it advises: dated evidence, honest caveats, and its own visibility rebuild documented publicly.
Founder-led
GridStrat was founded by Ryan McDonald, who brings more than 20 years of technology growth experience across 50+ companies — including early customer discovery and opportunity work that helped CoolIT Systems expand into data-centre infrastructure ahead of its approximately US$4.75 billion acquisition. Ryan leads client diagnostics, governed facts development, and growth advisory directly. Meet Ryan →
Location and markets served
GridStrat is based in Calgary, Alberta, Canada and serves founder-led B2B technology companies across Canada, the United States, and selected local markets.
Rooted in Alberta
Based in Calgary. Serving North American and international markets.
The Rocky Mountains from the Alberta foothills.