Make your company visible, accurate, and recommended in AI-assisted buyer research.
GridStrat helps founder-led B2B technology companies diagnose how they appear across AI answer engines and search systems, correct missing or inaccurate information, and turn governed facts into better growth decisions, content, and market visibility.
Dated client evidence
7% → 86%
AI mention rate, consumer cohort
Cascade Orthotics
Aug 2025 – May 2026
#1
ChatGPT, AI Overview & organic — category prompts
Cellar Insights
as of Jun 7, 2026
0
regressions across paired audit waves
8 of 8 audits
improved
Results vary by engine, prompt, location, profile, and time.
GridStrat helps founder-led B2B technology companies diagnose and correct how AI systems understand, cite, and recommend them. Through AI visibility diagnostics, governed facts, Clarity-powered intelligence, and monthly publish-measure-iterate execution, GridStrat helps companies improve how buyers, partners, and AI answer engines understand the business.
AI is becoming the front door to discovery.
Search is no longer just a list of links. Buyers increasingly ask answer engines to shortlist, compare, explain, and recommend — and the decision happens inside the answer, not on your website.
25%
forecast decline in traditional search volume by 2026
Gartner, 2024
8% vs 15%
traditional-result clicks when an AI summary appears vs not
Pew Research, 2025
+35% / +91%
organic and paid click lift when a brand is cited in AI Overviews
Seer Interactive, 2025
71%
of organizations regularly use gen AI in at least one function
McKinsey, 2025
Buyers are asking AI before they talk to sales.
Your next customer probably didn't start with your website. They asked an AI system to shortlist vendors, compare options, and explain the category — and they made judgments before you knew they existed.
That creates three risks most leadership teams have never measured:
-
Omission. Your company doesn't appear when buyers ask AI systems for recommendations in your category.
-
Misrepresentation. AI answers describe you with outdated positioning, wrong facts, or a category you've moved past.
-
Displacement. Competitors with stronger source signals are recommended in your place — clearly, confidently, and repeatedly.
Five silent failure modes
- Lost shortlists. Competitors are named; you are absent.
- Wrong positioning. AI describes you generically or incorrectly.
- Weak proof. Claims lack third-party validation or current evidence.
- Persona mismatch. The answer doesn't fit how real buyers evaluate.
- Channel drift. Web, social, PR, directories, and content tell different stories.
Most of this loss never shows up in analytics — the decision happens inside the AI answer, not on your website.
AI cannot recommend what it cannot understand.
GridStrat diagnoses and corrects how AI systems understand, cite, and recommend your company. We are not a monitoring dashboard, not an SEO agency, and not only a strategy consultant — GridStrat is the operating layer that turns AI/search representation gaps into prioritized corrections, executive decisions, and measurable progress.
Most competitors optimize surfaces. GridStrat optimizes the underlying business signal.
The primary path: Diagnostic Sprint → Managed Service
Step 1: AI Visibility Diagnostic Sprint
A fixed-scope assessment that benchmarks how your company appears across AI answer engines and search systems compared with competitors. You get a baseline, a factual accuracy review, a source map, and a prioritized 30/60/90-day correction roadmap.
Explore the SprintStep 2: Optimization Managed Service
A monthly operating engine that turns diagnostic findings into governed facts, content corrections, source reinforcement, and executive reporting — so representation improves over time instead of drifting.
Explore the ServiceThe operating loop
AI engines don't just need content volume. They need consistent, current, corroborated business facts mapped to the questions real stakeholders ask. See how the loop works →
The intelligence layer
GridStrat Clarity
Clarity powers the operating system behind GridStrat's diagnostics, managed service, and growth advisory work — organizing market signals, competitors, stakeholders, governed facts, source maps, prompt sets, correction queues, and monthly reporting.
See how Clarity supports the operating loop
Live Clarity dashboard — Cascade Orthotics, May–Jul 2026 tracking window.
Proof over claims.
See all proof and case studies →Medical Co · Aug 2025 – May 2026
Cascade Orthotics: from not registering to the default AI answer for seniors.
7% → 86%
Consumer cohort AI mention rate across senior knee-bracing prompt sets, over three audit waves — with the referrer cohort moving 18% → 88%.
Ag-tech SaaS · as of Jun 7, 2026
Cellar Insights: from invisible to #1 in three months.
#1 · #1 · #1
ChatGPT, Google AI Overview, and Google organic for selected "rot detection in storage" prompts across four target regions.
“In just over a month, we moved from basically invisible in AI search recommendations to number 1 in both of our targeted growth markets, Idaho and Washington, for our product category. That shift has positioned us far more effectively to meet our company’s sales objectives.”
Results vary by engine, prompt, location, profile, and time. Evidence: dated client screenshots and GridStrat AI Visibility Audit reports.
Who GridStrat serves
GridStrat primarily serves founder-led B2B SaaS, growth-stage technology, and tech-enabled services companies — teams where the founder's judgment still shapes strategy, the category is competitive, and AI-assisted buyer research is already deciding who gets shortlisted. We also support agencies and consultants through partner services, and selected Western Canada clinic pilots.
Founder-led in practice
GridStrat is led by founder and CEO Ryan McDonald — 20+ years and 50+ technology-product companies, helping teams turn complex ideas into commercial growth, including early work at CoolIT Systems ahead of its approximately US$4.75 billion acquisition. Ryan works directly on client diagnostics, governed facts, and growth advisory.
Find out whether AI chooses you.
Start with a Diagnostic Sprint. Find out where your company is missing, misrepresented, or displaced by competitors across AI answer engines and search systems.
Start your Diagnostic Sprint